Chapters

Acknowledgements

Introduction - Who are you? Who are you?

Chapter 1 - Entrepreneurial Attitude

Chapter 2 - PMA

Chapter 3 - What is your USP?

Chapter 4 - Talking to the Team

Chapter 5 - Training the Troops

Chapter 6 - Team Building and Man Management

Chapter 7 - Recognition and Reward

Chapter 8 - Managing a Meeting

Chapter 9 - Nuclear Negotiating

Chapter 10 - Brilliant Buying

Chapter 11 - Marvellous Marketing

Chapter 12 - Successful Selling

Chapter 14 - Cynical Security

Chapter 15 - Terrific Time Management

Chapter 16 - Bringing up Baby

Chapter 17 - Cutting Costs

Chapter 18 - People to Avoid at all Costs

Chapter 19 - Smart Skills

Chapter 20 - Summary/Review

Sample Section of 

Chapter 14 Cynical Security

Let me start this chapter with a controversial opinion. With every passing day in the UK we become less honest as a society. The clear lines of demarcation between what is honest and what is dishonest have become more and more blurred and every ten year generational age group is less honest than those that have preceded them. In other words, the oldest people in our society are the most honest and the youngest have the greatest tendency to be dishonest.

I read recently that over 60% of people under the age of 30 see absolutely nothing wrong, illegal, immoral or dishonest about helping themselves to office stationery to take home for personal use or using the office phone to make personal calls and, most obvious of all, spending hours at a time on the internet and social networking sites for their own purposes in their employer's time.

It is a big problem in business and you have got to deal with it in a firm, uncompromising and disciplined way. My old boss, Wilf, had an expression that he used to throw at me that basically went, (with him putting on a mock yokel accent) – "by gum lad, all the world's bent, except me and thee – and I'm not so bloody sure about thee"! In the vernacular of his time by "bent", he meant dishonest or crooked. Forty years in business has taught me that you will go a long way if you adopt his approach and rather less far if you do not.

It pays to plan for people's dishonesty and if you are occasionally pleasantly surprised, by a bout of honesty, well, that is a bonus.

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